A small shop built on
real service & experience.
Discovered Designs is a women-owned signage shop in Hopkins, Minnesota. Everything is cut, engraved, and packed here in beautiful Minnesota.
Who you're working with
Real People, No AI
Emily and Derrick kept the shop small on purpose. No layers, no handoffs — just the people who actually make your signs.
Emily
OWNEREmily founded Discovered Designs after a career in sales and marketing for major consumer brands. She sets the standard for the customer experience: answer fast, be direct, and deliver better than expected.
Derrick
Operations DirectorDerrick runs production and schedules. His background in general contracting for national retail and restaurant chains means he plans each job the way a GC reads a schedule — so the date we give you is the date that holds.
Our story
A contractor's view of the schedule.
Signage is usually the last thing anyone thinks about and the first thing that holds up a walkthrough. Derrick spent years on the general contracting side, so every job is planned backward from your turnover date — not our production queue.
One custom piece or a nationwide rollout, we run it the same way: same materials, same standards, same two people accountable.
How we operate
Three promises we run the shop by.
Quotes in 1-2 days
A person reads your scope and answers within 1-2 business days. If it's complicated, you get a call.
We own the schedule
If your turnover date moves, we re-stage the run instead of losing your place in a vendor's queue.
Compliance is standard
ADA documentation ships with your quote. It's how every job should be quoted, not an extra line item.